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Cookie Policy

Last updated: July 2026

1. About This Policy

This Cookie Policy explains how Wealth Pots Ltd ("we", "us", "our") uses cookies and similar tracking technologies on our website at wealthpots.com (the "Site"). It should be read alongside our Privacy Policy, which describes how we handle the personal data we collect.

We use cookies in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, improve the user experience, and provide reporting information to site owners.

Cookies can be classified by:

  • Duration: Session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period)
  • Origin: First-party cookies (set by the website you are visiting) or third-party cookies (set by a different domain)
  • Purpose: Strictly necessary, performance, functionality, or targeting/advertising

We also use similar technologies such as pixel tags, web beacons, and local storage. For simplicity, this policy refers to all such technologies as "cookies".

3. How We Use Cookies

We use cookies to:

  • Enable core website functionality (navigation, form submissions, secure sessions)
  • Understand how visitors use our Site so we can improve content and performance
  • Remember your preferences and choices
  • Deliver relevant advertisements and measure the effectiveness of our marketing campaigns

4. Categories of Cookies We Use

4.1 Strictly Necessary Cookies

Required for the Site to function. They enable core features such as page navigation, form submissions, and secure session handling.

Lawful basis: Necessary for the performance of a service you have requested. These cookies do not require consent under PECR.

Examples: session identifiers, CSRF protection tokens, session storage.

4.2 Performance & Analytics Cookies

Help us understand how visitors use the Site by collecting information such as pages visited, time on page, click patterns, and any errors encountered. We use this data in aggregated, anonymised form to improve content, navigation, and performance.

Lawful basis: Consent.

Examples: Google Analytics (provided by Google LLC) using cookies such as _ga, _gid, and _gat.

4.3 Functionality Cookies

Allow the Site to remember choices you have made (such as your region, form drafts, or interface preferences) to provide a more personalised experience.

Lawful basis: Consent.

4.4 Targeting & Advertising Cookies

Used to deliver relevant advertisements and to measure the effectiveness of our marketing campaigns. These may be set by third-party advertising networks through our Site.

Lawful basis: Consent.

Examples (where enabled): Meta Pixel (Facebook/Instagram), Google Ads conversion tracking.

5. Third-Party Cookies and Embedded Content

Some pages on the Site embed content or services from third parties that may set their own cookies. These include:

We do not control the cookies set by these third parties. We recommend reviewing their privacy and cookie policies for details on what they collect and how to manage their cookies.

6. Managing Your Cookie Preferences

You can control and manage cookies in several ways. Please note that disabling certain cookies may affect the functionality of the Site.

6.1 Through Your Browser

Most browsers allow you to view, manage, delete, and block cookies. Instructions are typically found in the "Help", "Settings", or "Preferences" menu of your browser:

6.2 Opting Out of Analytics

You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

6.3 Opting Out of Behavioural Advertising

You can opt out of interest-based advertising from many networks through:

6.4 Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There is currently no industry-wide standard for responding to DNT signals, so our Site does not respond to them at this time. You can manage tracking using the controls described above.

7. Cookie Retention Periods

Cookies remain on your device for different lengths of time depending on their purpose:

Cookie TypeProviderPurposeDuration
Strictly NecessaryWealth PotsSite functionality, session handlingSession / up to 1 year
Performance & AnalyticsGoogle AnalyticsTraffic analysis, page performanceUp to 2 years
Targeting & AdvertisingMeta PixelAd measurement, retargetingUp to 180 days
FunctionalCalendlyBooking widgetVaries

8. Children

Our Site is not directed at children under the age of 18. We do not knowingly use cookies to collect personal information from children.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or the way we use cookies. The "Last updated" date at the top of this page shows when it was last revised. Where changes are material, we will provide a more prominent notice.

10. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

You may also lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data properly.

For more information about how we handle your personal data, please see our Privacy Policy.